We didn’t get to show New York City a good time with our annual Halloween party, but our holiday party is soon approaching! Pull out your lush garments and join us at the Empire State Building for a night of NYC glamour and sophistication.
We’ve given you the ammunition to dress sharply and impress.
Happy Holidays!
Team Epiphany presents the third annual Halloween party next Wednesday, October 31st at Stash. It’s a costume-only affair, and we’ll be decked out in full regalia. Be sure to RSVP at rsvp@teamepiphany.com.
Happy Halloween!
Suite #NuvoRiche: Fat Joe Party in Miami (8.25.2012) from Team Epiphany on Vimeo.
Legendary hip-hop artist, Fat Joe, hosted an exclusive rooftop party at Miami’s The Shore Club on Saturday, July 25th. Guests were greeted with custom-made Nuvo cocktails and danced to the sounds of DJ Affect in the oceanfront suite. The Nuvo-sponsored event is part of the brand’s new social media campaign, #NuvoRiche. To learn more about #NuvoRiche follow “Sparkling Nuvo” on Facebook, Instagram, and Twitter.
See photos of Suite #NuvoRiche in Miami below.
In a recent New York Times article, “On Fridays, Partying Starts Early,” Team Epiphany was mentioned as the host of a few popular Manhattan day parties. The article covered invite-only summer friday parties that lured many media professionals from their desks to the most coveted rooftops and clubs located around the city. This summer, Team Epiphany invited guests to three Summer Friday parties: Rave, Boat Cruise and BK Luau.
To read the full article click HERE.
As summer heated up, so did Team Epiphany’s #SummerFridays series. The #SummerFridays finale took place at Brooklyn Terrace on the hottest Friday yet. Once guests got lei’d, they cooled down with Belvedere, Hennessy, Heineken and Pepsi. As the sun blazed atop the Aloft and Sheraton Hotels, Mel D. Cole was snapping photos as the Brooklyn skyline served as his backdrop. DJ Wonder kept guests rocking with the perfect summer set you can download here.
Check out more photos by Mel D. Cole below.
One month ago, Team Epiphany announced the return of their #SummerFridays series in New York City. Following the rave at WIP, Team Epiphany invited guests on a boat cruise for the second installation of #SummerFridays. Hosted by the duo Dee & Ricky, the boat set sail across the Hudson. Mel D. Cole captured the fun as guests danced to tunes by DJ Wonder and enjoyed handcrafted Hennessy and Belvedere cocktails. Not even the rain could stop us! Download the Boat Cruise’s full soundtrack by DJ Wonder here.
Check out more photos by Mel D. Cole below.
#SUMMERFRIDAYS. Still going strong. We on a boat.
Last Friday marked Team Epiphany’s inaugural 2012 #SummerFridays party - a rave thrown at WIP. As the Belvedere, Heineken and Pepsi flowed freely, Mel D. Cole was snapping photos and guests were having a generally euphoric daytime club experience. Download the Rave’s full soundtrack by DJ Wonder here.
Check out more photos below.
Summer Fridays are back.
The invitation was shipped 3 days ago: Brand X looks to up its cool factor, and “hosting”, “sponsoring,” or “presenting” the party of the moment seems the most logical solution. The big day arrives, attendees roll in, enjoy savory refreshments and go home. A good time is had by all.
Still, questions loom: Where, if any, is the real value in throwing a party, and how can those brand-side accurately measure the ROI (“return on investment”)? Is experiential marketing really that valuable?
With traditional advertising, efficacy and reach are far easier to measure than with experiential marketing; the platforms themselves—print, television, radio, digital— allow for it. Impressions, click-thru rates, and discount codes are all reliable, proven sources for audience reception and in turn, are reliable parameters for success. Offline settings where consumers interact with a brand can’t be measured according to these standards however.
Nevertheless, these events grant audiences the right to choose- and therein lies the value. Users can interact with brands on their own terms—whether to attend, the company they keep, and the memories they make there—in order to create a personalized experience. Without having to overtly push product on the consumer audience, brands can leave an imprint on guests by offering up a lifestyle.
Moet Rose Lounge & Trey Songz at The Setai Miami from Team Epiphany on Vimeo.
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