April 24th, 2014

We were very happy to open the doors of our newly opened office to the good folks at HYPEBEAST for the latest installment of HYPEBEAST Spaces. The crew stopped by to learn more about the inspiration and creative madness behind the agency, directly from the managing partners, Coltrane Curtis, Lisa Chu, and Sky Gellatly. 

Enjoy!

(Source: hypebeast.com)

January 30th, 2014

The Super Bowl is the biggest marketing day of the year with corporations big and small vying for our nation’s attention. But with television ads continuing to skyrocket, Chipotle has taken an alternative approach.

“Farmed and Dangerous”, a “Chipotle original series”, will air in four parts on Hulu next month. This tactic is intended to achieve “values integration”, shifting focus to the concerns of industrial-scale farming.

Chipotle is counting on the boom in popularity of streaming services to pique users curiosity. If successful, their shift could create a new wave of non-traditional marketing.

August 8th, 2013

Heineken #Dropped

To raise awareness about the launch of Heineken’s Dropped activation, the fifth chapter of Heineken’s global Legends campaign, Team Epiphany helped the international brand team up with Hypebeast for a one-of-a-kind Essentials series. Heineken designated 6 “men of the world” who are experts in travel to share one item they cannot trek across the border without.  The panel - Jon Buscemi, Dao-Yi ChowRichard MartinDJ Neil ArmstrongMarcus Troy and Jonathan Mannion - met up for dinner in New York, to discuss their travel essentials, all of which were described in detail in separate vignettes. 

Follow Heineken’s #DROPPED voyage here.

July 26th, 2013

Real Fact #444: The Statue of Liberty wears a size 879. 

Luckily for Miss Liberty, Snapple created a new custom pair of sandals that fit just right. Known for their its bottle cap “Real Facts,” Snapple is making history by launching a tour with the world’s largest sandal. This initiative is part of its “Snapple re-enFactments” campaign, which brings some Real Facts to life both digitally and experientially. 

The tour allows New Yorkers to sample free Snapple flavors and interact with the sandal. 

Today is the last day to view the sandal at Brookfield Place Plaza.

June 7th, 2013

The iconic board game, Scrabble, is reaching new heights with their latest campaign. In Paris, consumers can play Scrabble on their smart phones to gain free WiFi. They must select the “Play Scrabble Wi-fi” network and create a word using the seven jumbled letters. The score is then transformed into free internet minutes!

In just over two weeks, consumers played more than 6,000 words, equivalent to 306 Scrabble boards. Scrabble gave 110,000 minutes in WiFi to those who played the game. This was a great way for Scrabble to break through the clutter of countless game apps available on smartphones.

(Source: adverblog.com)

June 6th, 2013

Coca-Cola’s “Share Happiness” campaign lets consumers share a Coke easily. Drinkers can split the 330ml cans into two tiny 115ml cans. Double the happiness with one can.

The soda master worked with Ogilvy & Mather Singapore and France to create this innovative and possibly, health conscious experiment. The mini soda cans limit the intake of sugar per can and provides an alternative to full-sized carbonated beverages. These cans are available in limited quantities only in Singapore.

(Source: fastcocreate.com)

April 24th, 2013

Dove hits close to home with a compelling Real Beauty Sketches video that exposes women’s perception vs. reality when describing their own beauty.   The video begins with a FBI-trained forensic artist, who interviews and draws portraits of seven women. The artist sketches two versions of each woman’s face – one that she describes of herself, and one that a complete stranger describes. Each woman later sees the portraits side-by-side, and reacts to the stark difference between the two.

February 22nd, 2012

Branding Lessons for Would-Be Game Changers courtesy of Wolff Olins and Fast Company. Click the image above for the article. 

February 20th, 2012
Burberry, the inventor of the “Tweetwalk,” is back at it again with another dose of fashionable social media innovation. In addition to streaming its latest show live around the world, uploading the looks to Pinterest and Polyvore and releasing the soundtrack for download on iTunes - the iconic British atelier will also be debuting a series of animated GIFs as part of the next step of their Tweetwalk concept. Click the GIF above for more information and the full piece from Mashable. 

Burberry, the inventor of the “Tweetwalk,” is back at it again with another dose of fashionable social media innovation. In addition to streaming its latest show live around the world, uploading the looks to Pinterest and Polyvore and releasing the soundtrack for download on iTunes - the iconic British atelier will also be debuting a series of animated GIFs as part of the next step of their Tweetwalk concept. Click the GIF above for more information and the full piece from Mashable

February 20th, 2012

Everything is a Remix has been a favorite of Team Epiphany for awhile now. Finally, after much anticipation, Kirby has released the fourth installment of his pop culture epic. Check it out.

February 16th, 2012

Although they don’t actually contain any soda, these limited-edition Diet Coke x Diane Von Furstenberg bottles certainly pack a punch. Crafted exclusively by the famed New York designed and only on sale in February, 100% of the proceeds from these collectibles will go to benefit the Foundation for the National Institutes of Health. A good cause has never looked better.

February 15th, 2012

In order to celebrate their “Open Your World” campaign, Heineken has released this special, limited-edition collector’s Gift Pack as an homage to their Dutch roots, success in early New York City and ambitions for the future. 

February 14th, 2012

The Amazing Spiderman Viral Marketing

In order to promote the upcoming Spiderman reboot, the people responsible for the film seeded a select number of film industry influencers a mysterious package: Peter Parker’s backpack. Contents include a pair of gym shoes, mysterious photographs, clips from The Daily Bugle and some crude Spiderman branding doodles on graph paper. True comic book nerd details abound, including Parker marking the Venom insignia as “too scary.”

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