Dove hits close to home with a compelling Real Beauty Sketches video that exposes women’s perception vs. reality when describing their own beauty. The video begins with a FBI-trained forensic artist, who interviews and draws portraits of seven women. The artist sketches two versions of each woman’s face – one that she describes of herself, and one that a complete stranger describes. Each woman later sees the portraits side-by-side, and reacts to the stark difference between the two.
The Amazing Spiderman Viral Marketing
In order to promote the upcoming Spiderman reboot, the people responsible for the film seeded a select number of film industry influencers a mysterious package: Peter Parker’s backpack. Contents include a pair of gym shoes, mysterious photographs, clips from The Daily Bugle and some crude Spiderman branding doodles on graph paper. True comic book nerd details abound, including Parker marking the Venom insignia as “too scary.”