The Super Bowl is the biggest marketing day of the year with corporations big and small vying for our nation’s attention. But with television ads continuing to skyrocket, Chipotle has taken an alternative approach.
“Farmed and Dangerous”, a “Chipotle original series”, will air in four parts on Hulu next month. This tactic is intended to achieve “values integration”, shifting focus to the concerns of industrial-scale farming.
Chipotle is counting on the boom in popularity of streaming services to pique users curiosity. If successful, their shift could create a new wave of non-traditional marketing.