The #Heineken100 program made its 2014 launch with a collaborative beautifully crafted Parabellum tote. This collaboration is the first of three for this year’s program. The tote—the brand’s first canvas offering—features a front pocket and handles made from Parabellum’s signature bison leather, black ceramic rivets, and a high-tech Trackr chip—which allows the selected members of the #Heineken100 network to track their lost or stolen bag from anywhere via a mobile app.
To raise awareness about the launch of Heineken’s Dropped activation, the fifth chapter of Heineken’s global Legends campaign, Team Epiphany helped the international brand team up with Hypebeast for a one-of-a-kind Essentials series. Heineken designated 6 “men of the world” who are experts in travel to share one item they cannot trek across the border without. The panel - Jon Buscemi, Dao-Yi Chow, Richard Martin, DJ Neil Armstrong, Marcus Troy and Jonathan Mannion - met up for dinner in New York, to discuss their travel essentials, all of which were described in detail in separate vignettes.
Follow Heineken’s #DROPPED voyage here.