October 16th, 2014

The #Heineken100 program made its 2014 launch with a collaborative beautifully crafted Parabellum tote. This collaboration is the first of three for this year’s program. The tote—the brand’s first canvas offering—features a front pocket and handles made from Parabellum’s signature bison leather, black ceramic rivets, and a high-tech Trackr chip—which allows the selected members of the #Heineken100 network to track their lost or stolen bag from anywhere via a mobile app. 

Complex sat down with the #Heineken100 Creative Director, Chris Gibbs, to discuss this year’s brand pairings and how the Parabellum partnership came to life. Learn more HERE

July 22nd, 2014

Classic Americana, English tailoring, innovative design. Recently, it seems like Mark McNairy’s collections have it all. His Spring-Summer 2015 collection of menswear and footwear, Mark McNairy New Amsterdam, exemplifies the perfect fusion of preppy and hipster. The resulting outfits are fresh and could definitely change next summer’s look – ice cold Heineken in hand of course.

(Source: GQ)

May 19th, 2014

Pharrell Williams and friends are upping the philanthropic ante, with a very special eBay for Charity listing. The proceeds from the online auction will benefit his charity , From One Hand To AnOTHER, an organization that he founded to help children in need. Not only did Pharrell choose his own personal items, he tapped his friends to donate items for the greater good of mankind. 

Listings include the Mark McNairy x Heineken100 Limited edition saddle shoe, the unreleased Bee Line x Timberland Red Boot Collaboration, and more. There are 3 days left to bid on items available here

February 11th, 2014

Mark McNairy debuted his New Amsterdam Fall 2014 RTW collection earlier today at Eyebeam Art + Technology Center during New York Fashion Week. Only a few hours after showing, McNairy’s collection has received rave reviews from GQ and the NYTimes.

Known for shirking apropos fashion week etiquette, a few of McNairy’s models enjoyed cold Heineken while walking the runway. Over the last two years, Heineken has been working with the American fashion designer. This runway integration marks the second time models have sipped the beer during a McNairy show. The designer has collaborated with the brand and the #Heineken100 program since 2012.

October 11th, 2013

In the latest  #Heineken100 collaboration, Heineken has partnered with Los Angeles based KILLSPENCER to craft a premium leather daypack.  The bag is carefully constructed from black leather and finished off with a suede bottom with the signature Heineken green detailing.  The interior pocket serves as a tablet compartment, while the Heineken X KILLSPENCER logo-piece doubles as a passport holder. The daypack also includes a Swiss-made Riri Antique Silver zipper, foam padded leather straps and a leather handle.

The #Heineken100 project has collaborated with Mark McNairy in the past and has projects with Japanese denim icon NEIGHBORHOOD and artist Eric Haze in the works.  

October 8th, 2013

Ahead of his release of My Name Is My Name, Pusha T was on hand to give the summer ALIFE sessions a proper sendoff performing both new and classic cuts. Starting with the street anthem, “Grindin”, King Push performed a 30 minute set which included tracks “Numbers on the Board”, “Blocka”, and “Millions” and closing with his latest single “Nosetalgia.”

Drake also celebrated the release of his third studio album, Nothing Was The Same, at ALIFE New York last month. The rapper reminisced on celebrating his first release at the store and wanted his return to NYC to be just as monumental. 

The two Heineken-sponsored ALIFE Sessions were highly-sought after, as both rappers were releasing two of the most highly-anticipated and talked about albums of the year. 

August 8th, 2013

Heineken #Dropped

To raise awareness about the launch of Heineken’s Dropped activation, the fifth chapter of Heineken’s global Legends campaign, Team Epiphany helped the international brand team up with Hypebeast for a one-of-a-kind Essentials series. Heineken designated 6 “men of the world” who are experts in travel to share one item they cannot trek across the border without.  The panel - Jon Buscemi, Dao-Yi ChowRichard MartinDJ Neil ArmstrongMarcus Troy and Jonathan Mannion - met up for dinner in New York, to discuss their travel essentials, all of which were described in detail in separate vignettes. 

Follow Heineken’s #DROPPED voyage here.

December 12th, 2012

Heineken recently teamed up with West Coast menswear boutique, Union LA, and Mark McNairy for an addition to the collection of #Heineken100 collaborative products. Select celebrities and influencers who exemplify Heineken’s “Man of the World” were included on the coveted #Heineken100 list. The classic leather saddle shoe features Heineken’s signature “green” on the sole. The shoe is the second collaboration for this year’s #Heineken100 program, following the limited edition Public School duffle bag. 

Watch Union LA’s Chris Gibbs and Mark McNairy discuss the collaboration below.

#Heineken100 Collaboration | Mark McNairy x UNION (Chris Gibbs) from Team Epiphany on Vimeo.

October 16th, 2012

Heineken Red Star Access Philadelphia

Heineken Red Star Access (Philly) from Team Epiphany on Vimeo.

For the final stop on the 2012 Heineken Red Star Access (6-city) Tour, Wale, Nas and Q-Tip joined forces in Philadelphia. This wasn’t the first time Wale or Nas hit the Heineken Red Star Access stage, but it was a first for DJ and rapper, Q-Tip. Concertgoers lined up outside of the famed Electric Factory, hours in advance to catch the concert. 

Q-Tip entertained the crowd with a DJ set alongside comedian Affion Crockett. Wale was the first artist to hit the stage and he performed a few hits from his roster of songs including “Lotus Flower Bomb” and “No Hands.” Fans were surprised when the rapper invited Philly hip-hop artist Freeway on stage for a performance of his 2002 hit, “What We Do.” 

Nas soon followed with DJ Green Lantern performing classic hits such as “One Mic” and recent songs, ”Daughters” and “Bye Baby” from his latest Billboard chart-topping album Life Is Good. 

The Philadelphia stop completed The 2012 Heineken Redstar Access Tour. The tour kicked off in Chicago with performances by Nas and Pusha T, followed by stops in Atlanta with Trey Songz and Kendrick Lamar, D.C. with B.o.B., and New York City with Wiz Khalifa and French Montana.

Check out more photos from the final stop of the tour below.

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October 11th, 2012

This week, Heineken announced their partnership with popular menswear brand, Public School, for the “Heineken 100” program—an influencer and celebrity seeding program that celebrates 100 tastemakers by gifting them exclusive limited-edition collaborative items. For the first collaboration of this year’s program, Public School exclusively designed a camouflage duffle bag, one that is perfect for any “Man Of The World.” 

The limited-edition bag features a black and navy camouflage jacquard twill, leather accents and black nylon straps. This duffle bag marks Heineken’s second recent partnership with the Public School designers, who also designed limited-edition t-shirts for the 2012 Heineken Red Star Access under their streetwear brand, Black Apple.

Check out the video below of designers Dao-Yi Chow and Maxwell Osborne discussing the partnership.

Dao-Yi Chow and Maxwell Osborne Discuss the Heineken 100 X Public School Duffel Bag from Team Epiphany on Vimeo.

October 3rd, 2012

Heineken Celebrates James Bond Partnership at “Crack The Case” in NYC

Heineken Crack the Case Event (NYC) from Team Epiphany on Vimeo.

On Monday, September 24, 2012 Heineken celebrated their 15-year partnership with James Bond with a train-themed party at the New York Transit Museum in Brooklyn. In anticipation of the new Bond movie Skyfall, Heineken recently launched a television and digital campaign, “Crack The Case”, which also served as the party’s theme. Three cars on the train platform were transformed into scenes from three classic James Bond movies: Die Another Day, Casino Royale and From Russia With Love. The train platform served as the perfect space for influencers, celebrities and bloggers to rub shoulders and groove to the smooth tunes of DJ Wonder and DJ D-Nice. Heineken was free flowing, per usual, and Bond girls were on hand to bring the themed cars to life. Celebs Anthony Mackie, Adrian Grenier, Denise Vasi, J.R. Smith and Bridget Kelly were in attendance. Visit http://hein.kn/CrackTheCase to view the official Heineken and James Bond commercial. 

Also, take a stab at the “Crack the Case” game here: http://hein.kn/CrackTheCase 

View more photos of partygoers Cracking the Case below. 

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September 28th, 2012

Heineken Launches New “Star Bottle”

Happy National Drink Beer Day! Today is the perfect day to pop open a Heineken, and if you’re in New York, you may notice the bottle looks a little different. The new “Star Bottle” features Heineken’s core iconography but the shape and size have changed. The “Star Bottle” is available in 12 oz. and 22 oz. sizes and was released in New York State markets this month. The bottle is expected to launch country-wide in March 2013. 

(via PRNewswire)

September 18th, 2012

Heineken Red Star Access NYC

Heineken Red Star Access (NYC) from Team Epiphany on Vimeo.

The Heineken Red Star Access Tour made its way to New York City last weekend. The legendary DJ Clark Kent provided music for the evening as guests anxiously awaited rappers French Montana and Wiz Khalifa at Basketball City Pier 36. Comedian Affion Crockett took the stage a few times to get the crowd excited for the coming performances. Heineken was free flowing and a host of food trucks lined the pier for concertgoers to sample. 

Bronx-native French Montana hit the stage to perform his hit single “Pop That” and a verse from a crowd favorite, “Stay Schemin.” Wiz Khalifa took the stage shortly after and performed many songs from his extensive roster ranging from “Taylor Gang” to his new single “Work Hard, Play Hard.”

The 2012 Heineken Red Access Tour will make its next and final stop in Philadelphia next month. 

See more photos of the New York leg of the tour below.

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September 14th, 2012

Heineken Red Star Access DC

Heineken Red Star Access (DC) from Team Epiphany on Vimeo.

Heineken Red Star Access made its third stop in the nation’s capital last Saturday, September 8, 2012. Concertgoers gathered at Ibiza Nightclub in Washington, DC to see hip-hop artists B.o.B and Rev Run perform. Unfortunately, due to inclement weather in DC, Rev Run’s flight was diverted and he was unable to perform.  

Affion Crockett hosted the event and DJ Ruckus got the crowd warmed up as they waited for B.o.B. to perform. B.o.B. peformed songs from his sophomore album Strange Clouds.

The tour will make its next stops in New York City and Philadelphia.

See more photos of the Heineken Red Star Access tour in DC below. 

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August 31st, 2012

Heineken Red Star Access Atlanta

On August 26, 2012, the Heineken Red Star Access tour traveled to the Opera Nightclub in Atlanta. The evening was hosted by comedian Affion Crockett and included performances by R&B crooner, Trey Songz, surprise performer, Waka Flocka, and Dr. Dre’s protégé, Kendrick Lamar.

During Red Star Access, Heineken showcased their limited-edition collaborative products, which included t-shirts and snapback hats designed by New York-based brand, Rocksmith, Black Apple, and New Era, and LA-based brand, Diamond Supply Co. Also at the event, entertainment stations were set up including a game zone, photography station, and an audio mixing zone powered by the djay app, Algoriddim.

Heineken Red Star Access is an annual summer program that showcases music’s hottest and freshest experiences nationwide. The tour kicked off in Chicago with performances by Nas and Pusha T, and will continue to D.C., New York City, and Philadelphia. The official hashtag for the tour is #FollowRedStar.

Check out more photos from the Atlanta stop below.

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