The iconic board game, Scrabble, is reaching new heights with their latest campaign. In Paris, consumers can play Scrabble on their smart phones to gain free WiFi. They must select the “Play Scrabble Wi-fi” network and create a word using the seven jumbled letters. The score is then transformed into free internet minutes!
In just over two weeks, consumers played more than 6,000 words, equivalent to 306 Scrabble boards. Scrabble gave 110,000 minutes in WiFi to those who played the game. This was a great way for Scrabble to break through the clutter of countless game apps available on smartphones.