May 20th, 2013

Marc Jacobs x KRINK released this video highlighting their quality markers and paint pens. The soundtrack coupled with close-up shots of paint splatters is sure to lure out the inner artist in you.

May 14th, 2013

Made from shipping containers, Aether Apparel is the latest brand to embrace sustainable architecture. This 3-story clothing store temporarily lives in San Francisco, as part of Proxy – a two-block hub of retail stores, art galleries, and restaurants. From the metal exterior shell to the cozy interior, these pop-up shops speak to the ever-changing nature of urban landscapes.

May 3rd, 2013

How many times would you re-wear a shirt before an unforgivable stench or debilitating itch forces you to wash it? Wool&Prince dares you to try out their new wool button-down shirt, which claims to stay wrinkle-free, dirt-free, and smell-free even after 100 days of wearing it. For $98, this somewhat unhygienic, yet “fresh” new shirt can be yours.

April 25th, 2013

Finding the right size jeans no longer has to be nightmare. Bloomingdale’s is redefining your shopping experience with Me-Ality, a digital sizing booth that scans your body and prints out a list of recommended brands, sizes, and styles of clothes that would fit your body perfectly. Depending on your specific body type, you may see a list of suggestions for jeans from American Eagle, DKNY jeans, Old Navy, or J Brand.  

If you’re interested in trying out Me-Ality for yourself, you can find the nearest size-matching station here!

(Source: Gizmodo)

April 16th, 2013

Take a behind-the-scenes look at the making of Chanel couture gowns before they hit the runway. The painstaking attention to detail truly speaks to the designers’ fine craft.

March 20th, 2013

For Karen Walker’s Summer 2013 Eyewear campaign, she teamed up with blogger, Ari Seth Cohen, of Advanced Style. Cohen scours New York City looking for the ‘most stylish and creative older folks.’ The Karen Walker Forever campaign features four style icons from Advanced Style, ages 65-92. The women were photographed and interviewed in their New York homes;they show us effortless style can sometimes be a direct reflection of age. Each woman offered a bit of advice, shared what excites them, what they love most about New York and much more in the interviews, all profiled on the site.  The 31-piece collection is now available online and in stores.

November 14th, 2012

Let’s take a trip down memory lane. Since 2003, Nike and EA Sports have collaborated on special edition sneakers. From the classic Air Force II to the most recent Nike Lunar TR1 collaboration, EA Sports has been aligned with the footwear maven for a long time. Recently, Sneaker News sat down with EA Sports’ VP of Brand Marketing, Chris Erb, to learn more about the longstanding relationship and future collaborations. 

Visit Sneaker News to read the entire interview.

November 12th, 2012

Temporary tattoos aren’t the ugly hearts and dragons they used to be. Thanks to the creative and innovative designers at Dior, 24-carat gold tattoos are now a thing. The Dior Grand Bal Golden Tattoos, created by Dior Jewelry Designer Camille Miceli, cost a hefty $120 per set. The luxe bracelet and ring tattoos are sure to make any ensemble sparkle.

(via SHEfinds)

October 23rd, 2012

Harlem designer, Dapper Dan, sat down with Life + Times for his first interview in over 20 years. Watch as he gives a brief history lesson on the fashion movement he started in Harlem that helped mold streetwear into what it is today.

October 11th, 2012

This week, Heineken announced their partnership with popular menswear brand, Public School, for the “Heineken 100” program—an influencer and celebrity seeding program that celebrates 100 tastemakers by gifting them exclusive limited-edition collaborative items. For the first collaboration of this year’s program, Public School exclusively designed a camouflage duffle bag, one that is perfect for any “Man Of The World.” 

The limited-edition bag features a black and navy camouflage jacquard twill, leather accents and black nylon straps. This duffle bag marks Heineken’s second recent partnership with the Public School designers, who also designed limited-edition t-shirts for the 2012 Heineken Red Star Access under their streetwear brand, Black Apple.

Check out the video below of designers Dao-Yi Chow and Maxwell Osborne discussing the partnership.

Dao-Yi Chow and Maxwell Osborne Discuss the Heineken 100 X Public School Duffel Bag from Team Epiphany on Vimeo.

October 10th, 2012

Maison Martin Margiela is the most recent designer to collaborate with H&M for a collaborative collection to be sold in their department stores. The ad campaign was just unveiled, and we’re sure fashionistas will be in line for hours to get their hands on what’s arguably the most high-end ready-to-wear designer collections to hit H&M. The photo shoot took place in Paris and was directed by British artist Sam Taylor-Johnson. Johnson also directed a series of short films expected to launch on air starting Nov. 8, one week before the collection launches in stores worldwide and online. 

(via Fashionista and WWD)

October 9th, 2012

This past weekend, straphangers purchasing their MetroCards in one of ten stations in Manhattan might have noticed a major change. Replacing the card’s iconic gold front were multicolored letters reading “Be Bright NYC” on a navy blue background accented by a “Gap” logo and finished with the card’s signature black strip.  

Yup, that’s right. For the first time since the MTA launched MetroCards more than 15 years ago, front-facing advertisement is taking over the familiar design that greets New Yorkers and many tourists that purchase MetroCards at hundreds of booths and vending machines throughout the city. In an effort to promote the opening of its newly remodeled flagship store at 34th St and Broadway, Gap becomes the first brand to take advantage of this new advertising  space. (Those who get their hands on these MetroCards also get a 20% discount on merchandise purchases through November 18, 2012.)

As advertisers looking for more creative spaces to gain consumers’ attention, could this mean the beginning of the end of the iconic gold MetroCard front? If it means that fares no longer increase, we’re sure many New Yorkers may be in favor.

(via MTA)

October 8th, 2012

Burberry is one of the few fashion companies to constantly up the ante when it comes to merging technology with their brand. With the release of Burberry’s first automatic watch, The Britain, comes a web-based app for consumers to get a nearly “hands on” experience with the new watch. The site displays a 3D model of the timepiece that potential buyers can spin around and view the time and weather for their current location. Burberry puts HTML5 to use in their mobile web interface which is available on both Android and iOS. 

(via The Appside)

(Photo Credit: @fashion/Instagram)

September 4th, 2012

As many brands shift their advertising efforts from print to digital/social media, luxury fashion brands are continuing to follow the traditional print route. Classic ad campaigns remain a critical vehicle for luxury fashion brands to convey brand messaging. Mulberry, Lanvin, Michael Kors, Miu Miu and Moncler are some of the brands using captivating print ads lately. Lanvin’s latest fashion campaign has been widely celebrated for using “real” people, rather than models. 

Visit Financial Times to view more powerful print ads. 

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