Heineken recently announced the launch of their annual summer music program, Heineken Red Star Access. This year Heineken has collaborated with New York-based brands, Rocksmith, Black Apple, and New Era, and LA-based brand, Diamond Supply Co. for limited edition t-shirts and snapback hats. Each t-shirt features the signature Heineken Red Star Access logo and is available in black, white and grey. The Heineken snapbacks are available in black, white and green. The limited edition t-shirts and snapbacks will only be given away at the Red Star Access stops in Chicago, Atlanta, New York, Washington D.C. and Philadelphia.
The program kicked-off in Chicago on Saturday, August 18th with performances by hip-hop musicians Nas and Pusha-T and was hosted by comedian Affion Crockett. Following Chicago, the tour will make its way to Atlanta, D.C., New York, and Philadelphia with artists: Trey Songz, Kendrick Lamar, B.o.B, Rev Run, among others. Track the #FOLLOWREDSTAR hashtag on Twitter to see photos and tweets from the 2012 Red Star Access Tour.
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