April 19th, 2012

We don’t like to brag, but sometimes the urge to show off the work we’re proud of is too strong to ignore. For example, check out the new brand identity we created for Boukies, the Greek restaurant that recently took over the formerly Michelin-starred Heartbreak location in the East Village.

As you might be able to guess, octopus is a specialty. 

March 20th, 2012

These may just be concepts, but a Comme des Garcons PLAY x Coca Cola collaboration looks pretty good to us. 

March 20th, 2012

The power of branding should never be underestimated. Via Fast Company;

CityMaps is a view of New York City, Austin and San Francisco through its logos alone. Rather than using satellite images, Street View or legends for schools and restaurants, the map uses branding in its purest form—along with offers for all sorts of corresponding coupons—to help you discover somewhere you’d like to go.

February 22nd, 2012

Branding Lessons for Would-Be Game Changers courtesy of Wolff Olins and Fast Company. Click the image above for the article. 

January 25th, 2012

Cool Stuff: Gridiron League

         

Design and football are two things we love here at Team Epiphany. So, when we discovered Gridiron League - a project to rebrand the NFL’s teams with iconic, heritage-driven logos, we couldn’t help but share some of the results. From the website:

Gridiron League is a collection of idealized NFL insignias that pay tribute to each teams’ history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the Cold-Activated-era. This is not an exercise in nostalgia but an interpretation of the league’s founding principles through the symbols that we, as football fans, identify with most.

Check out a few more of our favorite logos below.

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November 14th, 2011
"Impact people’s lives. Focus on well-being from your product. That’s tough. You have to have that right from the get-go."
The Brands That Survive Will Be the Brands That Make Life Better - click the photo above for the full article from Fast Co.Exist.

"Impact people’s lives. Focus on well-being from your product. That’s tough. You have to have that right from the get-go."

The Brands That Survive Will Be the Brands That Make Life Better - click the photo above for the full article from Fast Co.Exist.

November 2nd, 2011

TE’s Industry: Cee Lo Green & the Game of Branding

Victoria’s Secret recently announced that Cee Lo Green will join a star-studded roster of performers (which already includes Maroon 5 and Kanye West) for the brand’s annual Victoria Secret Fashion Show celebration, which tapes on November 9, 2011. The news should come as no surprise to readers however. In the past year, Thomas DeCarlo Farranti, a.k.a. Cee Lo Green,  has positioned himself as a household name the likes of Stevie Wonder, James Brown, or even Elton John.

From his world-wide chart topping single “F*ck You” (which was named as Time’s #1 song of 2010) to joining actress and know-it-all Gwyneth Paltrow on stage for her 2011 Grammy performance debut to serving as a fan-favorite judge on the reality television show, “The Voice” - this Grammy Award-winning crooner has expanded his personal brand and career well beyond what is typically expected from mainstream hip-hop artists. Today, the Grammy Award-winning crooner is celebrated as a standalone entertainer. Mr. Green is even slated to join the cast for the upcoming remake of 1976 film, “Sparkle.”

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October 12th, 2011

TE’s Industry: Kyle Turner on Package Design

Don’t Call it Re-Branding


Leafing through the pages – digital or otherwise – of Ad Age, AdFreak, Creativity-Online, or any of the myriad publications committed to brand marketing reporting (the ‘good’, the ‘bad’ and ‘ugly’ side of the industry), you’re likely to run into a couple of things. First of all, you’re bound to see outsourced “Euro-ads” overexerting their own provocative status (fodder for another post altogether). Secondly, you’ll find brands that take their packaging as seriously as they take their creative.

This trend, one that positions product label as ad creative, seems to be gaining steam amongst many prominent brands. Marketers are taking their branding and turning it into something more. Between Five Bells, Coca-Cola and Hennessy Cognac are among the companies that have embraced this concept. Furthermore, in certain cases, they even use their own labels to educate their consumers.

Between Five Bells, a boutique Australian winery, has turned their labels into infographics showing consumers exactly how their product is made.

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