Adaptive traits, coupled with time-standing traditions, are what make a family…well—wholesome.
Not everyone admired Honey Maid’s “This Is Wholesome” campaign, which featured happy families enjoying the brand’s traditional graham products. Comments like “horrible” and “disgusting” surfaced via social media as audiences responded to scenes, which included a gay couple affectionately raising their baby. Standing firm in its message, Honey Maid quickly adapted to criticism by launching a warm-hearted response. Instead of shrinking in PR defeat, Honey Maid succeeded in showing that all a family needs to truly be wholesome is “Love.”