TEAM EPIPHANY

The Miami Heat and Miami City Ballet recently teamed up for a photo campaign celebrating 25 years of basketball and ballet in the city. Miami City Ballet Principal Dancers and sisters, Jeanette and Patricia Delgada, are featured in the campaign and participated in a few in-game activities at the AmericanAirlines Arena. Jeanette was paired with HEAT superstar Lebron James and Patricia with Dwyane Wade.

The goal of the campaign is to “promote the arts scene on Miami’s Biscayne Boulevard, and to highlight the world-renowned Miami City Ballet.”

To see more photos of James and Wade embracing the art form, visit Ballet and Basketball.

Popular Vancouver attraction, Science World at TELUS World of Science, is the one-stop destination for people to experience tons of educational (and fun!) activities. In 2011, Science World received a massive $35-million renovation, adding 30,000 square feet and energy-efficient initiatives. To highlight all they have to offer, Science World launched an ad campaign to get the public excited about science. Their outdoor ads display interesting facts (that most of us didn’t know), a captivating photo to match, the Science World logo, and the tagline “We can explain.” The facts are sure to shock some people; of course, in hopes to drive them to Science World to learn more.

The 2012 ADCOLOR print and PSA campaign highlights a diverse group of people who have contributed to advertising, marketing and media industries. The photos were shot by famed photographer Mark Zibbert and produced by Mark Filiulo of TBWA. The 3D design element literally adds depth to the portraits and serves as a metaphor for the advertising industry. To view more photos and video of celebrities and luminaries in the “Color Adds Depth” campaign, visit The ADCOLOR Awards Facebook page.

As many brands shift their advertising efforts from print to digital/social media, luxury fashion brands are continuing to follow the traditional print route. Classic ad campaigns remain a critical vehicle for luxury fashion brands to convey brand messaging. Mulberry, Lanvin, Michael Kors, Miu Miu and Moncler are some of the brands using captivating print ads lately. Lanvin’s latest fashion campaign has been widely celebrated for using “real” people, rather than models. 

Visit Financial Times to view more powerful print ads. 

The upcoming Super Bowl is not only exhilarating for football fans but also a particularly exciting time of year for those in the ad industry. Out of the slew of pre-Bowl teaser commercials, this “Bark Side” spot from VW promises a satisfying follow up to last year’s award-winning Vader commercial. Star Wars fans and dog lovers alike will have trouble resisting.  

The grim realities of the fast food industry stretch far beyond mystery meat and pesticides. For those of us who don’t care about the quality of our greasy, comforting burger or taco - we’d at least like it to come as advertised. Check out some real, scientific and extensive* research about the dangerously deceptive work of food stylists.

Via BuzzFeed. 

*May not be as scientific as advertised.