October 26th, 2011

New from indie alt-rock band The Black Keys comes a supremely entertaining viral video debut for their latest single, “Lonely Boy.” The visual for the Danger Mouse-produced track is clearly catered to the web - simple, shareable and easy to watch over and over again. YouTube is a powerful tool for musicians these days, launching the careers of artists from Soulja Boy to Justin Bieber. The Black Keys have done an excellent job of tapping into fans’ social sensibilities. Check out the video above!

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