October 7th, 2011

The Vaccines clearly understand the power of social media. The video for their newest single, “Wetsuit,” was created using imagery crowd sourced from Instagram - an innovative new take on bands engaging with their fans over the web. The Vaccines’ lead singer Justin Young was quoted by Mashable as saying: “This felt like the ultimate interaction. Instagram was suggested to give photos taken on people’s phone a nice warm feel. It’s great to be able to make the fans part of our art.” 

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Ideate. Execute. Amplify.
All Instagram photos are uploaded by Coltrane Curtis from his personal account, unless otherwise stated.

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