Mark McNairy debuted his New Amsterdam Fall 2014 RTW collection earlier today at Eyebeam Art + Technology Center during New York Fashion Week. Only a few hours after showing, McNairy’s collection has received rave reviews from GQ and the NYTimes.
Known for shirking apropos fashion week etiquette, a few of McNairy’s models enjoyed cold Heineken while walking the runway. Over the last two years, Heineken has been working with the American fashion designer. This runway integration marks the second time models have sipped the beer during a McNairy show. The designer has collaborated with the brand and the #Heineken100 program since 2012.