February 26th, 2014

Facebook remains determined to incorporate itself into every aspect of daily life and they’ve taken another huge leap forward with their recent acquisition of WhatsApp. The $19 billion exchange of cash and stock constitutes one of the largest purchases ever, which is particularly striking for a company whose revenue remains a mystery. 

WhatsApp is essentially a substitute for text messaging, charging only .99 cents a year, with no advertisments. Founded in 2009, it’s inherent appeal has drawn users by the millions, 450 million, to be exact. By comparison, Facebook had less than 150 million users in the same amount of time. 

While unclear exactly how WhatsApp will consolidate itself with Facebook, the certainty remains that this is a victory. It not only ensures the retention of a waining teen market, but will likely draw even more new users, keeping Facebook atop the social media mountain.

March 13th, 2013

Apps We Love: Vine

Vine has been making waves in the tech world, paving the way for consumers and marketers to create 6-second videos that are both engaging and innovative. How much can you really convey in such a short amount of time? These creators and storytellers show us that, as long as you’re fun and inventive, 6 seconds is enough time to leave a lasting impression.

Who knew Vine could be used as an animal adoption service? The New York Humane Society uploaded a 6-second clip of a cat, named Parker, who was adopted into a permanent home shortly after.   

Some tech-savvy and visionary job hunters have been marketing their resumes like never before. Dawn Siff described her skills and her expertise in a few short seconds, but certainly also showcased her personality and humor as well. Her video led her to a couple of job leads since! Talk about making yourself stand out from the applicant pool.

Lastly, artists are having a field day with this new app. From Lego animations to origami folding, the possibilities are endless.

Mediabistro recently indentified ‘10 of the Best Brands on Vine’ including General Electric, Trident, Urban Outfitters and Walgreens. Do you think more brands will start using the service or is it just a fad?

November 9th, 2012

First EdgeRank, Now This: Facebook Makes Brands & Users Go the Extra Mile

Facebook isn’t wasting any time.

On the heels of the Facebook EdgeRank debate, the social media platform has started testing a new feature which allows users to sidestep the platform’s efforts to filter content and lets them pick and choose which Pages get top billing. 

Currently in beta testing, the new feature permits users to opt-in to receive notifications from Pages each time new content is posted.

Yesterday, pro skater Tony Hawk touted the new functionality to Instagram fans:

While promising, page notifications come chock full of problems.

When users “Like” brand pages, they do so with the expectation that they can see what’s new, hot, and happening.

By requiring users to opt-in for Page alerts, Facebook is essentially asking: “So do you like them? Or do you like-like them?” 

Read More

August 30th, 2012

Madden NFL 13 launched Tuesday, August 28th with a record day-one sales and online usage. Over 900,000 units were sold in its first 24 hours on the market. Not only did the game exceed sales expectations, it received rave reviews from critics earning nine scores of 90 or above. Gamers have taken to social media to discuss Madden NFL 13 at a rapid rate. Since the early launch of the game on August 24th for EA SPORTS Season Ticket consumers, there have been over 600,000 social interactions on both Facebook and Twitter, and the game has been mentioned on average every six seconds on Twitter. 

If you would like to win a Madden NFL 13 VIP Kit (pictured above), visit Karen CivilFreshness MagHighsnobiety or Hypebeast. There are other outlets promoting the Madden NFL 13 Giveaway so keep your eyes peeled!

(Source: Yahoo! Finance

April 16th, 2012

Ever wonder what drink to mix yourself based on the tunes playing in your room? If so, Drinkify is for you. It’s like Spotify - but with cocktails. Click the snapshot above for the full experience. 

April 13th, 2012

Check out this new cool project: LiveHoods - an interactive map of NYC that allows users to gauge the “liveliness” of their neighborhood. Click the map above for the full experience. 

April 12th, 2012

Apparently, YouTube has paid Hearst $10 million to create a series of social video channels full of content sourced from its magazines. Another example of how the bridge between print and digital editorial media is only getting stronger, rather than dilapidating as some critics have claimed - Hello Style is set to launch this Sunday, April 15th. Serving as a male foil to the fashion and beauty-heavy project, a Car & Driver channel is also set to launch on May 1st. 

via Social Times

Reblogged from Douglas A. Brundage
March 28th, 2012
Ever heard of Cinemagr.am? It’s like Instagram, but for creating your own animated GIFs. Simple, stylish and easy-to-use, it’s one of our new favorite apps here at Team Epiphany. Check out the GIF our very own Jeff Weber made on his train ride home the other day. Mastering the app takes a little practice, but the payoff is worth it. Possibilities are endless. 
Oh, and be sure to follow Cinemagram on Tumblr.

Ever heard of Cinemagr.am? It’s like Instagram, but for creating your own animated GIFs. Simple, stylish and easy-to-use, it’s one of our new favorite apps here at Team Epiphany. Check out the GIF our very own Jeff Weber made on his train ride home the other day. Mastering the app takes a little practice, but the payoff is worth it. Possibilities are endless. 

Oh, and be sure to follow Cinemagram on Tumblr.

March 21st, 2012

Are you on Pinterest? We are. And yes, it’s addictive. 

March 6th, 2012

Wake Up & Smell the Bacon: The Guardian’s Social Media Effect

The Guardian, already ahead of the publishing game in its pursuit of interactive reading apps on Facebook, recently debuted a spot which depicts the role of social media in the contemporary news cycle. The advertisement, which aired last week on British television’s Channel 4, centers on an unlikely cast of characters to illustrate its point: the three little pigs, arrested for their involvement in the mysterious death of one “big, bad, wolf.” The online version of the short is currently one of the most widely-shared clips shared on YouTube by UK.

The commercial astutely dissects the ways in which modern audiences disseminate mainstream news. Viewers rally to social channels like Facebook and Twitter, offering up personal takes on the events in question. In some cases, the user becomes a de facto investigator, serving up evidence via YouTube. Hashtags organize efforts and guide protesting parties. Events of the case inspire online action, and in turn, real change, offline. 

As we reflect on the revolutionary events of the past three years–Tehran, Egypt, and even Occupy–we realize the validity of The Guardian’s assertions.

-Megan Diamondstein

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