Facebook remains determined to incorporate itself into every aspect of daily life and they’ve taken another huge leap forward with their recent acquisition of WhatsApp. The $19 billion exchange of cash and stock constitutes one of the largest purchases ever, which is particularly striking for a company whose revenue remains a mystery.
WhatsApp is essentially a substitute for text messaging, charging only .99 cents a year, with no advertisments. Founded in 2009, it’s inherent appeal has drawn users by the millions, 450 million, to be exact. By comparison, Facebook had less than 150 million users in the same amount of time.
While unclear exactly how WhatsApp will consolidate itself with Facebook, the certainty remains that this is a victory. It not only ensures the retention of a waining teen market, but will likely draw even more new users, keeping Facebook atop the social media mountain.