June 12th, 2013
Zoom It’s time for round two. This week we’re bringing you a house party, 1992 style. Hosted by Vashtie and Oscar, the Green Label House Party will remind you of the last time you casually partied with your friends and an array of plastic cups. 10 Deep is jumping in the mix this week, along with Hennessy, Heineken, and Def Jam.

It’s time for round two. This week we’re bringing you a house party, 1992 style. Hosted by Vashtie and Oscar, the Green Label House Party will remind you of the last time you casually partied with your friends and an array of plastic cups. 10 Deep is jumping in the mix this week, along with Hennessy, Heineken, and Def Jam.

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SUMMERFRIDAYS 1992 Vashtie 10 Deep Party NYC
June 5th, 2013
Zoom We’re elated to announce the return of our annual #SUMMERFRIDAYS series.  During the 60s, a profound office master had an epiphany – employees weren’t meant to sit in cubicles staring at typewriters all day. In the summer, with the shimmering sun and the Hampton’s ocean waves calling, productivity was close to zero. Hence, Summer Friday’s were born – a welcomed early start to longer summer weekends. 50 years later, not much has changed. Men and women still need a summer reprieve. While The Hamptons might be out of reach, finding new ways to enjoy New York City on an 80-degree Friday afternoon isn’t. We (with the help of a few others), provide a fun and exciting alternative. This Friday’s party is the first of many. In conjunction with Culture Labs, the Brooklyn Luau will be sponsored by our good friends at Hennessy, Heineken, Grey Goose, Def Jam, and Pepsi. Cheers to a great summer!

We’re elated to announce the return of our annual #SUMMERFRIDAYS series. 

During the 60s, a profound office master had an epiphany – employees weren’t meant to sit in cubicles staring at typewriters all day. In the summer, with the shimmering sun and the Hampton’s ocean waves calling, productivity was close to zero. Hence, Summer Friday’s were born – a welcomed early start to longer summer weekends. 50 years later, not much has changed. Men and women still need a summer reprieve. While The Hamptons might be out of reach, finding new ways to enjoy New York City on an 80-degree Friday afternoon isn’t. We (with the help of a few others), provide a fun and exciting alternative.

This Friday’s party is the first of many. In conjunction with Culture Labs, the Brooklyn Luau will be sponsored by our good friends at Hennessy, Heineken, Grey Goose, Def Jam, and Pepsi.

Cheers to a great summer!

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SUMMERFRIDAYS team epiphany party Culture Labs NYC BK
December 11th, 2012
Zoom We didn’t get to show New York City a good time with our annual Halloween party, but our holiday party is soon approaching! Pull out your lush garments and join us at the Empire State Building for a night of NYC glamour and sophistication. We’ve given you the ammunition to dress sharply and impress. Happy Holidays!

We didn’t get to show New York City a good time with our annual Halloween party, but our holiday party is soon approaching! Pull out your lush garments and join us at the Empire State Building for a night of NYC glamour and sophistication.

We’ve given you the ammunition to dress sharply and impress.

Happy Holidays!

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NYC events holiday party Team Epiphany
October 24th, 2012
Zoom Team Epiphany presents the third annual Halloween party next Wednesday, October 31st at Stash. It’s a costume-only affair, and we’ll be decked out in full regalia. Be sure to RSVP at rsvp@teamepiphany.com. Happy Halloween!

Team Epiphany presents the third annual Halloween party next Wednesday, October 31st at Stash. It’s a costume-only affair, and we’ll be decked out in full regalia. Be sure to RSVP at rsvp@teamepiphany.com.

Happy Halloween!

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Halloween NYC party Team Epiphany
September 11th, 2012

Suite #NuvoRiche: Miami

Suite #NuvoRiche: Fat Joe Party in Miami (8.25.2012) from Team Epiphany on Vimeo.

Legendary hip-hop artist, Fat Joe, hosted an exclusive rooftop party at Miami’s The Shore Club on Saturday, July 25th. Guests were greeted with custom-made Nuvo cocktails and danced to the sounds of DJ Affect in the oceanfront suite. The Nuvo-sponsored event is part of the brand’s new social media campaign, #NuvoRiche. To learn more about #NuvoRiche follow “Sparkling Nuvo” on Facebook, Instagram, and Twitter. 

See photos of Suite #NuvoRiche in Miami below.

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Fat Joe Miami Nuvo NuvoRiche party
August 20th, 2012

TE In The News!

In a recent New York Times article, “On Fridays, Partying Starts Early,”  Team Epiphany was mentioned as the host of a few popular Manhattan day parties. The article covered invite-only summer friday parties that lured many media professionals from their desks to the most coveted rooftops and clubs located around the city. This summer, Team Epiphany invited guests to three Summer Friday parties: Rave, Boat Cruise and BK Luau.

To read the full article click HERE. 

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NY Times Summer Fridays Team Epiphany party news
July 16th, 2012

TE’s NYC: #SummerFridays Brooklyn Luau

As summer heated up, so did Team Epiphany’s #SummerFridays series. The #SummerFridays finale took place at Brooklyn Terrace on the hottest Friday yet. Once guests got lei’d, they cooled down with Belvedere, Hennessy, Heineken and Pepsi. As the sun blazed atop the Aloft and Sheraton Hotels, Mel D. Cole was snapping photos as the Brooklyn skyline served as his backdrop. DJ Wonder kept guests rocking with the perfect summer set you can download here.

Check out more photos by Mel D. Cole below.

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BK Brooklyn DJ Wonder Heineken NYC Party luau Summer Fridays
July 13th, 2012

TE’s NYC: #SummerFridays Boat Cruise

One month ago, Team Epiphany announced the return of their #SummerFridays series in New York City. Following the rave at WIP, Team Epiphany invited guests on a boat cruise for the second installation of #SummerFridays. Hosted by the duo Dee & Ricky, the boat set sail across the Hudson. Mel D. Cole captured the fun as guests danced to tunes by DJ Wonder and enjoyed handcrafted Hennessy and Belvedere cocktails. Not even the rain could stop us! Download the Boat Cruise’s full soundtrack by DJ Wonder here.

Check out more photos by Mel D. Cole below.

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Belvedere Heineken Moet Party Pepsi boat music nyc world yacht Summer Fridays
June 18th, 2012
Zoom #SUMMERFRIDAYS. Still going strong. We on a boat. 

#SUMMERFRIDAYS. Still going strong. We on a boat. 

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TEAM EPIPHANY champange party yachts Summer Fridays
June 18th, 2012

TE’s NYC: #SummerFridays Rave

Last Friday marked Team Epiphany’s inaugural 2012 #SummerFridays party - a rave thrown at WIP. As the Belvedere, Heineken and Pepsi flowed freely, Mel D. Cole was snapping photos and guests were having a generally euphoric daytime club experience. Download the Rave’s full soundtrack by DJ Wonder here.

Check out more photos below.

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Club DJ Wonder Mel D. Cole Music Party Pepsi Rave belvedere heineken Summer Fridays
June 11th, 2012
Zoom Summer Fridays are back. 

Summer Fridays are back. 

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Team Epiphany Rave Party Summer Fridays
October 24th, 2011

The Value of Experiential Marketing


The invitation was shipped 3 days ago: Brand X looks to up its cool factor, and “hosting”, “sponsoring,” or “presenting” the party of the moment seems the most logical solution. The big day arrives, attendees roll in, enjoy savory refreshments and go home. A good time is had by all.

Still, questions loom: Where, if any, is the real value in throwing a party, and how can those brand-side accurately measure the ROI (“return on investment”)? Is experiential marketing really that valuable?

With traditional advertising, efficacy and reach are far easier to measure than with experiential marketing; the platforms themselves—print, television, radio, digital— allow for it. Impressions, click-thru rates, and discount codes are all reliable, proven sources for audience reception and in turn, are reliable parameters for success. Offline settings where consumers interact with a brand can’t be measured according to these standards however.

Nevertheless, these events grant audiences the right to choose- and therein lies the value. Users can interact with brands on their own terms—whether to attend, the company they keep, and the memories they make there—in order to create a personalized experience. Without having to overtly push product on the consumer audience, brands can leave an imprint on guests by offering up a lifestyle.

Moet Rose Lounge & Trey Songz at The Setai Miami from Team Epiphany on Vimeo.

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party experiental marketing brands rose lounge creator's project

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