May 16th, 2012

Maker’s Mark now makes cigars - infused with the “essence” of the bourbon. We’re not quite sure how they taste, but the packaging sure is enticing. 

February 16th, 2012

Although they don’t actually contain any soda, these limited-edition Diet Coke x Diane Von Furstenberg bottles certainly pack a punch. Crafted exclusively by the famed New York designed and only on sale in February, 100% of the proceeds from these collectibles will go to benefit the Foundation for the National Institutes of Health. A good cause has never looked better.

February 15th, 2012

In order to celebrate their “Open Your World” campaign, Heineken has released this special, limited-edition collector’s Gift Pack as an homage to their Dutch roots, success in early New York City and ambitions for the future. 

October 12th, 2011

TE’s Industry: Kyle Turner on Package Design

Don’t Call it Re-Branding


Leafing through the pages – digital or otherwise – of Ad Age, AdFreak, Creativity-Online, or any of the myriad publications committed to brand marketing reporting (the ‘good’, the ‘bad’ and ‘ugly’ side of the industry), you’re likely to run into a couple of things. First of all, you’re bound to see outsourced “Euro-ads” overexerting their own provocative status (fodder for another post altogether). Secondly, you’ll find brands that take their packaging as seriously as they take their creative.

This trend, one that positions product label as ad creative, seems to be gaining steam amongst many prominent brands. Marketers are taking their branding and turning it into something more. Between Five Bells, Coca-Cola and Hennessy Cognac are among the companies that have embraced this concept. Furthermore, in certain cases, they even use their own labels to educate their consumers.

Between Five Bells, a boutique Australian winery, has turned their labels into infographics showing consumers exactly how their product is made.

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