Celebs and athletes alike flocked to New Orleans last weekend for the famed 2014 NBA All-Star Weekend. Retailer, VILLA, collaborated with Timberland for a limited-edition navy blue boot, aptly named the “VILLA89.” VILLA launched the boot in New Orleans with a premium celebrity-gifting suite and consumer retail pop up. By transforming a downtown art gallery into a luxe retail pop up, the space became a must-visit for those in town. VILLA kicked off the weekend with a Thursday night party, prior to the official opening of the gifting and retail gallery. Lance Gross, Mack Wilds, and Bun B were a few of the celebs who stopped by to get their hands on the boot first.
The VILLA89 is available in limited quantities Saturday, February 22.