October 3rd, 2012

Heineken Celebrates James Bond Partnership at “Crack The Case” in NYC

Heineken Crack the Case Event (NYC) from Team Epiphany on Vimeo.

On Monday, September 24, 2012 Heineken celebrated their 15-year partnership with James Bond with a train-themed party at the New York Transit Museum in Brooklyn. In anticipation of the new Bond movie Skyfall, Heineken recently launched a television and digital campaign, “Crack The Case”, which also served as the party’s theme. Three cars on the train platform were transformed into scenes from three classic James Bond movies: Die Another Day, Casino Royale and From Russia With Love. The train platform served as the perfect space for influencers, celebrities and bloggers to rub shoulders and groove to the smooth tunes of DJ Wonder and DJ D-Nice. Heineken was free flowing, per usual, and Bond girls were on hand to bring the themed cars to life. Celebs Anthony Mackie, Adrian Grenier, Denise Vasi, J.R. Smith and Bridget Kelly were in attendance. Visit http://hein.kn/CrackTheCase to view the official Heineken and James Bond commercial. 

Also, take a stab at the “Crack the Case” game here: http://hein.kn/CrackTheCase 

View more photos of partygoers Cracking the Case below. 

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December 19th, 2011

James Bond of UNDFTD recently received his EA Sports 20th Anniversary “Most Influential Gamer” package. Among the box of goodies, he seemed most taken aback by the customized Tiffany and Co. trophy - proclaiming that he was at a loss for words after removing it from its trademark turquoise case. Check out the rest of James’ reactions in the video above.


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