Apparently, YouTube has paid Hearst $10 million to create a series of social video channels full of content sourced from its magazines. Another example of how the bridge between print and digital editorial media is only getting stronger, rather than dilapidating as some critics have claimed - Hello Style is set to launch this Sunday, April 15th. Serving as a male foil to the fashion and beauty-heavy project, a Car & Driver channel is also set to launch on May 1st.
via Social Times
Reblogged from Douglas A. Brundage
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