In the latest #Heineken100 collaboration, Heineken has partnered with Los Angeles based KILLSPENCER to craft a premium leather daypack. The bag is carefully constructed from black leather and finished off with a suede bottom with the signature Heineken green detailing. The interior pocket serves as a tablet compartment, while the Heineken X KILLSPENCER logo-piece doubles as a passport holder. The daypack also includes a Swiss-made Riri Antique Silver zipper, foam padded leather straps and a leather handle.
To raise awareness about the launch of Heineken’s Dropped activation, the fifth chapter of Heineken’s global Legends campaign, Team Epiphany helped the international brand team up with Hypebeast for a one-of-a-kind Essentials series. Heineken designated 6 “men of the world” who are experts in travel to share one item they cannot trek across the border without. The panel - Jon Buscemi, Dao-Yi Chow, Richard Martin, DJ Neil Armstrong, Marcus Troy and Jonathan Mannion - met up for dinner in New York, to discuss their travel essentials, all of which were described in detail in separate vignettes.
Follow Heineken’s #DROPPED voyage here.