Popular Vancouver attraction, Science World at TELUS World of Science, is the one-stop destination for people to experience tons of educational (and fun!) activities. In 2011, Science World received a massive $35-million renovation, adding 30,000 square feet and energy-efficient initiatives. To highlight all they have to offer, Science World launched an ad campaign to get the public excited about science. Their outdoor ads display interesting facts (that most of us didn’t know), a captivating photo to match, the Science World logo, and the tagline “We can explain.” The facts are sure to shock some people; of course, in hopes to drive them to Science World to learn more.