As many brands shift their advertising efforts from print to digital/social media, luxury fashion brands are continuing to follow the traditional print route. Classic ad campaigns remain a critical vehicle for luxury fashion brands to convey brand messaging. Mulberry, Lanvin, Michael Kors, Miu Miu and Moncler are some of the brands using captivating print ads lately. Lanvin’s latest fashion campaign has been widely celebrated for using “real” people, rather than models.
Visit Financial Times to view more powerful print ads.