May 14th, 2014

Just when we thought couples couldn’t get any closer, Japanese condom brand, Condomania, shows us they can. The advertisements aptly titled, “Flesh Love,” feature images captured by Japanese photographer, Hal, who photographed over 100 couples inside plastic bags, with the air vacuumed out. He constructed the set with vacuum-sealed backs in his very own kitchen. Hal moves quickly, as he only has 10 seconds to catch the photo before the couple begins to lose their breath. 

See how the advertisements come to life here

May 5th, 2014

Nail art is a trend that has become increasingly popular over the last few years thanks to many fashion designers, artists, and celebrities. Nowadays, nails are just as important to a woman’s ensemble as a shirt or skirt is. 

New Yorkers now have a reason to rejoice, as Paintbox is the newest addition to the spa scene. The modern manicure studio offers a curated selection of both nail art and classic manicures.Taking cues from fashion designers’ seasonal releases, the studio’s current collection is aptly titled, SS14. There are twenty five styles to choose from, all of them being customizable to every woman’s taste. Newly-opened on Crosby Street, Paintbox is sure to become a destination for the most stylish city-dwellers. 

April 30th, 2014

During the New York Auto Show 2014, Cadillac launched an influencer program, The ELR Exposure Project, with four highly influential New York City photographers. The program allowed these photographers—Liz Eswein, DJ D-Nice, Jonathan Mannion, and 13th Witness—to experience the Cadillac ELR firsthand. The photographers documented their experiences with the hybrid offering over the course of a week. To celebrate the culmination of the program, Cadillac hosted a gallery event in the heart of New York City. Vashtie and DJ Wonder provided the soundtrack, as guests enjoyed small bites, cold Heineken, Moet Nectar Rose, and signature Belevedere and Hennessy cocktails.

April 24th, 2014

We were very happy to open the doors of our newly opened office to the good folks at HYPEBEAST for the latest installment of HYPEBEAST Spaces. The crew stopped by to learn more about the inspiration and creative madness behind the agency, directly from the managing partners, Coltrane Curtis, Lisa Chu, and Sky Gellatly. 



April 17th, 2014

To celebrate the posthumous album release of Michael Jackson’s Xscape, Epic Records took to the Top of the Rock, for a one-of-a-kind listening experience. On Tuesday, April 8, 2014, Music industry pioneers Sylvia Rhone and L.A. Reid invited a select group of influencers and music aficionados to experience Xscape for the first time.

For the ultimate intimate experience, guests weren’t allowed to take photographs inside. They enjoyed custom cocktails from an open Diageo bar and small bites catered by Union Square Events. Guests were enthused to be a part of the elevated listening experience while surrounded by the breathtaking view of the New York City skyline.  

March 27th, 2014

A New York-based stylist, Caitlin Levin, and a New Zealand- based artist, Henry Hargreaves, teamed up to create beautiful maps using real food as their medium. Levin and Hargreaves selected the staple food(s) of 4 continents (Africa, North America, South America, and Australia), 6 countries (China, France, India, Italy, Japan, and New Zealand), and 1 sovereign state (UK). For instance, bread and cheese for France, spices for India, and corn for North America.
Both artists were inspired merely by their passion for traveling.
You’ll notice that each map is made up of just one type of food with some variations within that food. The artists used patterns to separate the different cities, countries, and states within each map.  

Graphic designer, Sarit Melmed, created custom vintage-style typography that adorns each map.


March 24th, 2014

Creating a logo takes time and effort. Nonetheless, this SLAMXHYPE infographic shows us that many brands have taken the simplistic route when choosing how to appear visually. From streetwear to designer brands, there isn’t much variation in font and color choice when building visual identities.

 From Louis Vuitton to HBA,  2 – 4 different font styles are the most popular among some of the market’s top performers, with Futura and the always inoffensive Helvetica reigning “Supreme.”

March 20th, 2014

While technological advancements have taken us further than we could’ve ever imagined, our imaginations are still most comfortable with creating the old fashioned way. Ink pens flow through paper notebooks, brimming with ideas, until an overwhelming library of stacks towers over us in the corner. Keeping these ideas becomes burdensome. Finding them becomes nearly impossible. 

What if we could keep those ideas flowing, but store them neatly while keeping them easily accessible? You know, digitally? Well now you can with the Mod Notebook. Write just as you would, knowing every page can be fully scanned, digitized and uploaded into their app. 

Take note. The future has arrived.

(Source: NPR)

March 7th, 2014

Do you enjoy a nice glass of wine?  Well, if you have a smartphone and water, you’re just one step away from a miracle. 

Dubbed, “The Miracle Machine,” this device pairs itself with a complementary smartphone app complete with recipes and a timer to recreate one of history’s greatest occurrences. Simply follow the instructions and in three days, voila. Now it’s your turn to treat the masses.

The Miracle Machine won’t get you into heaven, but it will make life here on earth a bit better. 

(Source: TIME)

March 4th, 2014

The UNICEF Tap Project is a philanthropic effort to get everyone off their phones. It challenges all smartphone users to go 10 minutes without touching their phones. For every ten minutes one can leave their digital device aside,  UNICEF Tap Project donors and sponsors will fund a day of clean water for a child in need. 

All you have to do is visit UNICEF Tap Project from your mobile phone, follow the prompts, and set your smartphone down. The point is to get users to engage constructively on tasks that don’t involve their phones, while simultaneously giving back to a greater cause. How does it work? The site accesses your phones accelerometer and assures that you aren’t actually using it, and if you move it, it’ll ask you to put it down to continue.

Ready. Set. Go. 

February 26th, 2014

Facebook remains determined to incorporate itself into every aspect of daily life and they’ve taken another huge leap forward with their recent acquisition of WhatsApp. The $19 billion exchange of cash and stock constitutes one of the largest purchases ever, which is particularly striking for a company whose revenue remains a mystery. 

WhatsApp is essentially a substitute for text messaging, charging only .99 cents a year, with no advertisments. Founded in 2009, it’s inherent appeal has drawn users by the millions, 450 million, to be exact. By comparison, Facebook had less than 150 million users in the same amount of time. 

While unclear exactly how WhatsApp will consolidate itself with Facebook, the certainty remains that this is a victory. It not only ensures the retention of a waining teen market, but will likely draw even more new users, keeping Facebook atop the social media mountain.

February 18th, 2014

Celebs and athletes alike flocked to New Orleans last weekend for the famed 2014 NBA All-Star Weekend. Retailer, VILLA, collaborated with  Timberland for a limited-edition navy blue boot, aptly named the “VILLA89.” VILLA launched the boot in New Orleans with a premium celebrity-gifting suite and consumer retail pop up. By transforming a downtown art gallery into a luxe retail pop up, the space became a must-visit for those in town. VILLA kicked off the weekend with a Thursday night party, prior to the official opening of the gifting and retail gallery. Lance Gross, Mack Wilds, and Bun B were a few of the celebs who stopped by to get their hands on the boot first. 

The VILLA89 is available in limited quantities Saturday, February 22.

February 11th, 2014

Mark McNairy debuted his New Amsterdam Fall 2014 RTW collection earlier today at Eyebeam Art + Technology Center during New York Fashion Week. Only a few hours after showing, McNairy’s collection has received rave reviews from GQ and the NYTimes.

Known for shirking apropos fashion week etiquette, a few of McNairy’s models enjoyed cold Heineken while walking the runway. Over the last two years, Heineken has been working with the American fashion designer. This runway integration marks the second time models have sipped the beer during a McNairy show. The designer has collaborated with the brand and the #Heineken100 program since 2012.

February 10th, 2014

On February 4, 2014, Hennessy invited 50 guests to a 10-course feast at the Lake Pavilion Restaurant in Flushing. Hosted by fashion blogger, Wendy Lam, sneaker guru, Yu-Ming Wu, NIKE brand manager, Rocky Xu, and Converse Director of Communications, Christine Su, the evening was filled with laughter and conversation, as influencers dined together (family-style) and enjoyed custom “Wooden Horse” cocktails. Hennessy’s roots in Chinese culture extend to over 150 years ago, as the spirit was introduced in China in 1859.  

Complete with a dragon dance, hand-engraved Hennessy Privilege bottles, red envelopes filled with cash, and many more Lunar New Year traditions, guests were fully satisfied by the end of the night.

We’re thrilled WSJ shared the event with its readers. 

February 6th, 2014

Facebook continues to adjust to the competition with their latest feature, Facebook ‘Paper’. Similar to the popular Flipboard app, Paper is a fully customizable digital newspaper for consuming photos, stories and videos. However what distinguishes this app from the daily paper is the ability to pull from multiple sources. Don’t worry, the notable updates from your friends and their adorable children will still populate your feed, but their suggestions for news are replaced by an editorial staff, supported by analytics. ‘Headlines’ provides the day’s top stories, while ‘Flavor’ and ‘Exposure’ populate with food and photojournalism, respectively. 

Paper is informative and intuitive, with cleanly segmented browsing just a swipe away. For now, all Paper users will see the same stories, which presumably will cultivate more discussion on the native app. Download Paper, get reading and start talking.


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